A NEW STRATEGIC PARTNERSHIP EXPANDS OPPORTUNITIES TO SUPPORT PERELOMA FIGHT ACADEMY

Fintech entrepreneur Artem Liashanov has become the Honorary President of Pereloma Fight Academy, where he will help shape the club's long-term development strategy, build new partnerships and expand opportunities for its young athletes.

Pereloma Fight Academy is more than just a sports club. It is a place where character is built, where children learn to overcome challenges, develop self-discipline, and build resilience.

A significant new chapter in the club's development begins with the involvement of fintech entrepreneur Artem Liashanov as Honorary President. Sharing the vision of both the Foundation and the Academy, he believes that sport develops not only physical endurance but also critical thinking, decision-making skills, and personal responsibility - qualities that become the basement for success in every aspect of life.

HOW THE FOUNDATION HELPS

The Foundation has supported Pereloma Fight Academy since 2023. In early 2026, we signed an agreement to provide targeted, non-repayable financial assistance to the Academy.

Over the past several years, the Foundation has helped finance renovation works at the Academy's new training facility; funded physiotherapy and medical support for young athletes preparing for the World Championship in Abu Dhabi; organized and covered travel expenses, including international flights, for a coach and one team member participating in a championship in the United States.

WHY IT MATTERS

Today, the Academy's athletes are preparing to compete in the European Championships, the World Championships and other international tournaments. Charitable support plays a direct and practical role in their journey—it often determines whether a young athlete can continue pursuing their sporting goals.

For many families, financial assistance is essential. The costs of training, equipment, medical support and international travel can be overwhelming, making external support the deciding factor in a child's ability to remain in competitive sport.

The partnership between Pereloma Fight Academy, the Way of Hearts Charity Foundation and Artem Liashanov creates a strong foundation for the Academy's long-term growth and for the future achievements of its athletes.

For the Foundation, supporting initiatives like this is an investment in the future. A sports club is more than a place to train – it is a space where young people develop values that stay with them for life: respect, self-discipline, responsibility and the determination to continually improve themselves.